Checklist

Why your pipeline is not converting.

12 checkpoints - from role definition to offer. Tick the ones you have covered before deciding “there are no candidates”.

0 / 12 checked Start with the role definition - most problems begin there.

Role definition

The profile has fewer than 5 critical requirements

The rest is “nice to have”. If everything is critical, nothing is - and the market will price that with silence.

Salary range verified against the market in the last 3 months

Not against last year’s budget. The best passive candidates often drop out over a number nobody validated.

The hiring manager and recruiter describe the role in the same words

Test it: ask both for three sentences about the role and compare. Misalignment here becomes misalignment in every later conversation.

Sourcing and reach

You know how many people with this profile actually exist in scope

A number, not a feeling. Without it, you cannot distinguish a “difficult market” from a badly defined role.

You reach passive candidates, not only applicants

Job ads capture a minority of the market. The people you really want are not browsing offers.

The first message talks about the problem to solve

Not an “exciting opportunity”. Experts respond to specifics from their world, not adjectives.

Process

Fewer than 7 days pass from application to first interview

Every additional week of silence creates negative selection: the people left are those with fewer alternatives.

Maximum 3-4 stages, each ending with a decision

A stage that “collects impressions” instead of deciding is a stage where you lose the best people.

The candidate receives feedback within 48 hours after every stage

Silence after an interview means losing the best. They do not wait - they have options.

You know at which stage you lose the most candidates

Data, not anecdotes. Without that number, you fix things blindly - usually not what is actually broken.

Offer and closing

Offer within 72 hours of the decision - confirming, not testing

You discussed expectations earlier. A surprise offer starts negotiation with a loss of trust.

You have a counteroffer plan before one appears

With passive candidates, a counteroffer is an expectation, not a remote risk. Addressed early, it loses its power.

Tick the points above - you will see where you stand.

The score is not a grade. It is a map showing where in the process your pipeline is leaking.

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